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Fun Facts

• In 1956 the first mobile phone system was developed.
• In 1964 the first car phone was launched
• In 1973 the first hand held phone was released, weighing 2 lbs. and selling for $3995.00
• In 1992 the first smartphone was launched.
• The first text message was sent on December 3rd, 1992 and said “Merry Christmas”
• The second text message was sent on January 1st, 1993 and said “Happy New Year” OK, we made that one up.
• Over 2 TRILLION text messages were sent in 2011 in the USA alone.That's more than 6 Billion/day.
• Over 90% of text messages are opened within minutes vs. less than 20% of e-mail in days.
• SMS is forecast to drive over $104 Billion in revenue by 2015
• SMS campaigns can now reach a potential 240 million consumers in the United States
• According to Juniper Research, mobile coupons will generate $6 billion in global redemption values by 2014
• Mobile coupon redemption rates often exceed 50%, vs. paper coupons range of 0.2% to 2%.
• Over 50% of Americans now own a smartphone.
• 85% of children own a mobile phone yet only 73% own a book at home.
• Of the 4 Billion cell phones in the world, over 3 Billion are text enabled.
• By 2014 mobile internet usage is expected to exceed desktop internet usage.